win-win-win success factors

1. win-win-win means that individual – organization – society and environment are in a positive interaction and they create a sustainable success for each other

 win-win-win organization functions intelligently as a part of a larger system, gathering the best talents, partners, clients and investors, thus also making excellent economic result

2. win-win-win organization

•  extends and expands it’s view
  • from win-win to win-win-win
• win-win-win is a way to see new possibilities
  • strategy
  • new business areas, innovations
  • how products/services are planned, produced, sold, branded etc.
  • corporate social responsibility as a competitive edge
• it’s also about minimizing risks (environmental etc.)

3. Leadership

• future demands a lot from leaders, managers and leadership
• visionary and engaging
• holistic view of a person
  • including feelings
  • whole potential
• participative and coaching style of leadership
• away from command and control world
• self-leadership
• leadership innovations are needed

4. Co-operation

• diversity
  • needed for innovations and creative problem solving
• super-productivity skills (J.T Bergqvist)
• organization as the system of people
  • 0.8 × 0.8 × 0.8 × 0.8 × 0.8 = 0.8 = 0.3 unit of mental energy  vs. 1.2 = 2.5 of mental energy
• systems intelligence (Raimo P. Hämäläinen ja Esa Saarinen)
  • from ”I think therefore I am” to ”we think therefore I am”

5. Individuality

• seeing people as individuals with different possibilities and needs
• how to get best out of them
• how to reward them
• people want to express themselves
• who they really are
• job a is way to self-realization
• meaning of work
• individualistic values vs. organizational values

6. Sense of community

• powerful force
• gets new forms with technology and internet
• virtual sense of community
• is a chance for organizations
  • innovations, communications, brand
  • wikinomics etc
• or a threat
  • sense of community combined with internet and other communications technology can bring even the largest companies on their knees

7. Brand

• brand is everything organization is, does and how it does it
• brand cannot be ”glued on” afterwards
• authenticity will make the difference
• organizations will have to be more open and transparent
• you can do only what is ”right”
• win-win-win organizations are in a great position to create strong brands
• brand will be one of the most important success factors

8. Customer

• the distinction between company and it’s customers is fading 
• customer can be your innovator, fan, seller, investor etc
• you have to get ”under the skin” of your customer
• you have to understand customer’s customer
• their needs, their future, their ambitions, their everyday life